Today's enterprise technology vendors rely heavily on their partner channels to deliver services to end customers who range in size from small business to the enterprise. Technology vendors often have a much greater market to penetrate than the resources with which to address the opportunity. An effective partner strategy, along with the portal to really drive it can mean the difference between being scalable and hitting a ceiling.

Constructive's customizable technology solutions for partner channel management are organized around our framework for building and maintaining healthy partner ecosystems.

Plan
A properly planned partner program with the right business objectives and infrastructure to support it can accelerate the growth of your organization significantly.

Constructive begins by creating a well defined set of objectives in the form of a business scorecard and then analyze your current program against it. We then write the business documentation, customer scenarios, infrastructure specifications and project plans to guide the delivery of a partner portal that significantly increases your company's scorecard results. Upon completion of the analysis, we develop contracts that define the blueprint to delivering the best solution for your company's needs.

Recruit
Recruitment strategies at technology companies vary from extremely breadth focussed, with tens of thousands of partners, to extremely depth focused, where all of the companies partnering resources are focussed on a handful of distributors and services partners.

Constructive's demand generation and targeted recruitment campaigns have the ability to address both strategies. They are based on 11 years of experience in the development of rich media, interactive advertising, online marketing campaigns, user registration and metrics based reporting. We deliver online recruitment campaigns using a best practices approach to marketing services and technologies in order to drive viral program adoption.

Enable
Earlier stage technology companies typically manage their partners through direct communication with field managers and sales agents. As their partner programs begin to accelerate in growth, they find it's increasingly important to setup centralized partner relationship management tools and the portal necessary to support it.

Constructive's partner portal solution enables your partners with:

• Centralized Registration and Profile Management
• Document & Content Publishing
• Partner Specific Messaging, Communications & Permissions
  
• International Communities
• Partner Marketing Tools
• Standards based Integration with third party PRM, LMS, and other partner enablement tools

Train
Training is a strong measure of how engaged your partners are, and how prepared they are to sell and service your products in the market. Producing quality content is critical, but it is equally important to ensure that the training is easy for partners to access.

Constructive's training solutions for partner programs provides your partners with a one-stop shop to plan, find, register and take training. Technology training planners are empowered to manage and distribute online and live training from a single management point. They can also measure training penetration across regions, partner types and partner account managers.

Support
Partners' satisfaction with your program is often based primarily on how easily they can get the business and technical support they need in order to effectively sell your products. In growing breadth and depth partner programs, it can be difficult for any sales force to keep up with the demand for personalized contact and direct management.

Constructive's worldwide ready support services give your partners the ability to contact a knowledgeable representative 24 hours a day. We provide outsourced program support for your partners and the infrastructure management that your team needs to meet or exceed the demands of your market.

Measure
A well executed partner program that meets or exceeds its business objectives has to be able to continually prove its long term value to the enterprise. The most successful programs are ones that have an intimate knowledge of their partners, as well as the ability to measure how the benefits of the program ensure partners' ability to sell and service your products.

Constructive's reporting solutions measure the sales and service successes of your partners against their profile, account manager, region, activities, training, portal usage and program benefits. They allow marketing managers to measure the success of specific campaigns. They also allow your field partner account managers to easily find who their go-to partners are so they can focus their time effectively. They continually prove the successes of a partner program, and provide guidance on how to improve.